Building Your Menu of Services
Everyone loves to eat at a restaurant with a large, diverse menu where every dish is prepared well. Eventually, every aesthetic provider wants to offer the ideal one-stop shop for many complimentary aesthetic procedures. However, one must only practice procedures she/he is skilled at. It can be very frustrating to try to master many new services at the same time. But, it can also be very limiting to offer a very small menu of services while trying to build a practice. This article should help you find that common ground.
Order of Training
Consider Training in Botox, Filler, PRP, and Microneedling Together
Over time as you listen to your patients, niche services that may be highly requested can be added once your core services are profitable and your learning curve has flattened.
Summary of Aesthetic Procedures...
➡️Each procedure assumes you have taken accredited training and follow all FDA-cleared indications and work within commonly accepted safety parameters. Popularity ranks on a scale of 1 (unpopular) to 5 (wildly popular). Learning Curve describes how quickly most well-trained providers feel comfortable doing routine treatments in practice. Length denotes typical time for the provider to perform a procedure on one patient by the end of year 1. Risk of complications is a very relative term as any procedure is risky in the hands of a poorly-trained provider with poor judgment. However, assuming the same skill level, some procedures have a higher rate of complications due to the complexity or randomness in outcomes even for straightforward cases. Synergies represent the ability to cross-sell other procedures listed on this table. Initial Expense refers to the equipment and supplies needed to perform your first procedure. Margins refer to the return on the cost of your time and supplies needed to do the procedure.